Retail & digital signageChoose screens for malls and retail spaces
Plan screen zones, viewing positions and campaign ownership.
Decision · field check · acceptanceRetail & digital signage
Treat mall and retail screens as an operating network, not a collection of panels. Define audience, zones, content ownership and evidence of playback before choosing hardware. A successful network is understandable to both visitors and operators.
Three questions before a specification
- Where does a visitor pause long enough to read?
- Who approves Arabic and English campaigns?
- What proves playback without claiming audience exposure?
What to bring to the discussion
A marked-up plan of the space, a representative content sample and an operating owner. List the conditions to inspect. Ask for a site survey or demonstration to support the specification.
Next stepCampaigns, screen zones and publishing permissions.
Use these questions in a project brief, then attach the verified site details.
Build a project briefGlossaryField guides
Retail & digital signageRetail & digital signageRetail media: proof of play is not proof of attention
Define the event before reporting the result.
Decision · field check · acceptance